Why Predictive Analytics Marketplaces are not taking off, and how to fix it


My article about Snap Analytx’s  differentiated approach to Predictive Analytics Marketplaces was picked by the “Predictive Analytics Times“.


Snap Analytx is trying to democratize Predictive Analytics

A blog posting by Vinay Balasubramanium for his Entrepreneurial Marketing class at the Foster School of Business, University of Washington:

Snap Analytx – Democratizing Predictive Analytics
Posted by vinaybala

Snap Analytx was started by Madhu Reddy, an ex-Microsoft product marketing manager in 2013 to address a fundamental problem in the world of predictive analytics – shortage of data scientists and lack of easily consumable predictive models for analysis.