Why Predictive Analytics Marketplaces are not taking off, and how to fix it

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My article about Snap Analytx’s  differentiated approach to Predictive Analytics Marketplaces was picked by the “Predictive Analytics Times“.

http://www.predictiveanalyticsworld.com/patimes/predictive-analytics-marketplaces-taking-fix/

Snap Analytx is trying to democratize Predictive Analytics

A blog posting by Vinay Balasubramanium for his Entrepreneurial Marketing class at the Foster School of Business, University of Washington:

Snap Analytx – Democratizing Predictive Analytics
Posted by vinaybala

Snap Analytx was started by Madhu Reddy, an ex-Microsoft product marketing manager in 2013 to address a fundamental problem in the world of predictive analytics – shortage of data scientists and lack of easily consumable predictive models for analysis.

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